Hyster is globally recognized as an industry leader in the lift truck manufacturing business. However, it started as a producer of lifting machines and winches. Most of its production was concentrated in the Pacific Northwest and dealt mostly with the timber and logging industry. A couple years after the first forklift trucks were invented Hyster became synonymous with quality production. Over the previous 80 years Hyster has continued to get bigger and increase its product line. The growth of its products coupled with its want to stay service oriented has allowed Hyster to mature into the international participant it is now.
Some of the main inflection points in Hyster's history occurred between the 1940's and the 1960's. In 1946, Hyster opened a plant in Illinois that was entirely devoted to bulk producing trucks. This allowed Hyster to force its costs down and, simultaneously, offer a better quality product at industry competitive prices. In 1952, Hyster began its first foray in to the international production market through opening its first plant in the Netherlands. The Netherlands plant was originally designed to produce two products: Hyster 40" and the Karry Kranes.
Between the late 1950's through the 60's, Hyster continued to expand into new markets. They started building container handlers in the US in 1959 to satisfy the ever growing demand for transportation goods. In 1966, Hyster developed a technique for enabling a lift truck to go both forward and backwards using the same pedal. This pedal was labeled as the Monotrol pedal, which revolutionized the industry. Later in the decade Hyster opened a R and D centre in Oregon that was focused on enhancing the design and performance of lift trucks. The centre is still one of the world's top testing facilities in the materials handling industry.
The 60's was characterized by rapid growth right through the entire materials handling industry. Due to this, Hyster needed to refocus its strategy towards these developing mass markets. As a result, in 1970, the XL design philosophy was born. The XL design philosophy allowed Hyster to afford better quality at a more inexpensive cost. A further expansion in manufacturing capabilities was necessitated by the demand in Europe for Internal Combustion Engine Vehicles. To plug this hole, a plant in Craigavon, Ireland was opened in 1980. Through the eighties Hyster continued to concentrate on developing industry leading lift trucks. The Hyster company name was known throughout the world for its dedication towards quality. This attention to quality produced many suitors for the company. In 1989, a large international business based in Ohio called NACCO Industries purchased Hyster and began an aggressive expansion strategy. NACCO rapidly changed the XL philosophy with a more driver oriented lift truck that focused on operator comfort, which is known as the XM generation of forklifts.
The changing needs of Hyster's customers, led by improvements in supply chain management, required Hyster to continuously innovate and invest in new production systems throughout the next few decades. Acquisitions and investments were made in the United States, Italy, Netherlands, and countless other places throughout the globe. All of these investments have made Hyster a world leader in the lift truck market. Recently, Hyster celebrated its 80th anniversary as an industry leader of materials handling equipment, which includes over 300 various versions of forklift trucks.
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